About

RED by IMRSV

Launched in Stockholm in August 2025, RED is IMRSV’s first sublabel and creative platform built to champion the next generation of female producers, songwriters, and artists.

Created to open more doors into music production, RED gives emerging talent access to mentorship, community, release opportunities, and a space to develop their sound. At the same time, the label is positioning itself at the center of a new wave of ambient, wellness, chill, lo-fi, and independent music.

Since launch, the response has been strong—both creatively and commercially—highlighting the demand for new voices and more inclusive pathways into the industry.

In fall 2026, RED expands beyond Stockholm with the launch of a second hub in Örebro, growing a community that already includes 25 emerging female artists and producers.

RED is a space for discovery. A platform for new voices. And a label built for what’s next.

From ambient and wellness to chill, lo-fi, and indie, RED releases music designed for how people listen today.